Instagram story templates

Design a story that reads in a moment

A tall story layout needs a quick opening: a headline, a striking photograph or a clear question. Keep the main message in the central area and make the next step easy to understand. Short lines of text are easier to scan than a paragraph squeezed into the frame.

Give important text room above and below so it stays clear of interface elements in the app where you share it. Preview the exported image on your phone. Use a matching square post for the feed when you want the same campaign to work in another format.

Use PNG for crisp graphics or JPG for photograph-led stories. Keep an editable project so you can change dates, offers or wording for the next post. Use the resizer for proportional image changes, and the editor when the composition needs to change.

Before you download

• Clear opening message
• Central placement of key details
• Phone preview
• Matching campaign colours